At Provine Mumbai 2023, 24 Australian wineries presented the best Australian wines
MUMBAI: The Australian Trade and Investment Commission sent 24 prestigious Australian wineries to Provine Mumbai this year. It was the largest ever delegation of Australian wines to India. The event was organized in collaboration with Wine Australia in partnership with the state governments of South Australia, Victoria, New South Wales and Western Australia.
Trade and Investment Commissioner (Agrifood) John Southwell said, “We are very proud to present a wide variety of Australian wines at this year’s Provine Mumbai. This event reflects the growing partnership between Australia and India, enhancing trade and cultural exchange. India To support the continued development of the wine food and wine scene and their complementary businesses, we are providing an immersive experience that showcases the innovation and excellence of Australian wines fit for the Indian palette.”
Renowned for bold innovation, unique environments and over 100 quality grape varieties, Australian wines are revolutionizing the beverage sector. Breaking the limits of tradition and providing a unique experience. It was the best time to introduce Australian wines to India. The Australia-India Economic Cooperation and Trade Agreement entered into force on 29 December 2022 and has already significantly reduced the 150% tariff on Australian wine to US$5 per bottle, with further reductions to be made over the next eight years. In about a month, the price of premium Australian wines will be reduced in a phased manner, making Australian wines a great proposition for Indian wine importers.
The Australia-India Business Exchange Program aims to increase awareness of business opportunities among Indian and Australian businesses and provide practical support to Australian businesses with market access and expansion. The tagline of the Australia-India Business Exchange Program is ‘Partnership for Prosperity’. Austrade has deliberately chosen it to reflect the importance of a two-way partnership that drives growth in both our economies.
Prowine has forged great partnerships, including two Victorian wineries, Jilzi Wines and Rathbone Wine Group, partnering with Indian distributors to bring their superb wines to Indian consumers.